{"id":2120,"date":"2026-03-02T16:39:11","date_gmt":"2026-03-02T19:39:11","guid":{"rendered":"https:\/\/ericsantos.com.br\/?p=2120"},"modified":"2026-03-02T17:04:18","modified_gmt":"2026-03-02T20:04:18","slug":"conteudo-x-forma","status":"publish","type":"post","link":"https:\/\/ericsantos.com.br\/eng\/conteudo-x-forma\/","title":{"rendered":"Content vs. Form"},"content":{"rendered":"<p><iframe title=\"Content vs. Form\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/xXOmn2C4U-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Do you know why people sometimes don&#039;t understand what you&#039;re saying?<\/p>\n<p>Even when you&#039;re right?<\/p>\n<p>We grow up hearing that what&#039;s important is having substance, right?<\/p>\n<p>That&#039;s not a lie. It really is important.<\/p>\n<p>But there is something that is crucial. The form.<\/p>\n<p>Neuroscience has already shown that our brain receives more than just words.<\/p>\n<p>He also receives the tone, the intention, the emotion contained in each speech.<\/p>\n<p>And here&#039;s the crucial detail: the brain processes emotion before logic.<\/p>\n<p>That is to say: form comes first. It is what organizes the path to understanding.<\/p>\n<p>It&#039;s really frustrating when we&#039;re not understood, isn&#039;t it?<\/p>\n<p>Even worse is being misunderstood. You say one thing and the person understands another.<\/p>\n<p>I need to tell you: the responsibility for the message being understood lies with the speaker.<\/p>\n<p>So, focus on the content, but pay attention to the emotion conveyed in your speech.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Sabe porque as pessoas as vezes n\u00e3o entendem o que vc fala? Mesmo quando vc est\u00e1 certo? A gente cresce ouvindo que o importante \u00e9 ter conte\u00fado, n\u00e3o \u00e9? Isso n\u00e3o \u00e9 mentira. \u00c9 importante mesmo. Mas existe algo que \u00e9 decisivo. A forma. A neuroci\u00eancia j\u00e1 mostrou que nosso c\u00e9rebro n\u00e3o recebe s\u00f3 palavras. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conte\u00fado X Forma - Eric Santos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericsantos.com.br\/eng\/conteudo-x-forma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conte\u00fado X Forma - Eric Santos\" \/>\n<meta property=\"og:description\" content=\"Sabe porque as pessoas as vezes n\u00e3o entendem o que vc fala? Mesmo quando vc est\u00e1 certo? A gente cresce ouvindo que o importante \u00e9 ter conte\u00fado, n\u00e3o \u00e9? Isso n\u00e3o \u00e9 mentira. \u00c9 importante mesmo. Mas existe algo que \u00e9 decisivo. A forma. A neuroci\u00eancia j\u00e1 mostrou que nosso c\u00e9rebro n\u00e3o recebe s\u00f3 palavras. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ericsantos.com.br\/eng\/conteudo-x-forma\/\" \/>\n<meta property=\"og:site_name\" content=\"Eric Santos\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T19:39:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T20:04:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ericsantos.com.br\/wp-content\/uploads\/2026\/03\/Captura-de-Tela-2026-03-02-as-17.02.18.png\" \/>\n\t<meta property=\"og:image:width\" content=\"356\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ericsantos.com.br\/conteudo-x-forma\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ericsantos.com.br\/conteudo-x-forma\/\"},\"author\":{\"name\":\"Eric Santos\",\"@id\":\"https:\/\/ericsantos.com.br\/#\/schema\/person\/f86bdaec97c0c8eb422a32d9934c65ff\"},\"headline\":\"Conte\u00fado X Forma\",\"datePublished\":\"2026-03-02T19:39:11+00:00\",\"dateModified\":\"2026-03-02T20:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ericsantos.com.br\/conteudo-x-forma\/\"},\"wordCount\":171,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ericsantos.com.br\/#\/schema\/person\/f86bdaec97c0c8eb422a32d9934c65ff\"},\"image\":{\"@id\":\"https:\/\/ericsantos.com.br\/conteudo-x-forma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ericsantos.com.br\/wp-content\/uploads\/2026\/03\/Captura-de-Tela-2026-03-02-as-17.02.18.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ericsantos.com.br\/conteudo-x-forma\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ericsantos.com.br\/conteudo-x-forma\/\",\"url\":\"https:\/\/ericsantos.com.br\/conteudo-x-forma\/\",\"name\":\"Conte\u00fado X Forma - 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