{"id":2197,"date":"2026-05-29T17:40:26","date_gmt":"2026-05-29T20:40:26","guid":{"rendered":"https:\/\/ericsantos.com.br\/?p=2197"},"modified":"2026-05-29T17:40:26","modified_gmt":"2026-05-29T20:40:26","slug":"qual-a-intencao-da-mensagem","status":"publish","type":"post","link":"https:\/\/ericsantos.com.br\/eng\/qual-a-intencao-da-mensagem\/","title":{"rendered":"What is the intention of the message?"},"content":{"rendered":"<p><iframe title=\"What is the intention of the message? Think about that before you speak.\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/RqsyLMt8oX8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\"><b>The announcer&#039;s main job is not to speak.<\/b><\/p>\n<p class=\"p1\"><b>Recording the voiceover is the final step.<\/b><\/p>\n<p class=\"p1\"><b>The most important skill or tool for a speaker is not a beautiful voice, crystal-clear diction, or articulation capable of overcoming any tongue twister.<\/b><\/p>\n<p class=\"p1\"><b>The most important skill is another one:<\/b><\/p>\n<p class=\"p1\"><b>Reading the briefing.<br \/>\nUnderstanding the message.<br \/>\nPreparing your speech.<\/b><\/p>\n<p class=\"p1\"><b>Every professional announcer, before turning on the microphone, before opening their mouth, needs to answer a few questions:<\/b><\/p>\n<p class=\"p1\"><b>Who am I talking to?<\/b><\/p>\n<p class=\"p1\"><b>What is my relationship with this person?<\/b><\/p>\n<p class=\"p1\"><b>What is the intention of the message?<\/b><\/p>\n<p class=\"p1\"><b>What emotion do I want to evoke with my speech?<\/b><\/p>\n<p class=\"p1\"><b>Only then can we start talking about tone, rhythm, pauses, and intonations. <\/b><\/p>\n<p class=\"p1\"><b>And this comes naturally when you understand the purpose of the message.<\/b><\/p>\n<p class=\"p1\"><b>Then you turn on the microphone.<\/b><\/p>\n<p class=\"p1\"><b>And I started thinking that this process\u2014thinking before speaking, understanding the purpose of the message, and expressing oneself with intention\u2014can be applied in any context.<\/b><\/p>\n<p class=\"p1\"><b>In a meeting.<br \/>\nIn a presentation.<br \/>\nIn a sale.<br \/>\nIn an interview.<br \/>\nIn an important conversation.<\/b><\/p>\n<p class=\"p1\"><b>Every conversation attempts to produce something in the other person.<\/b><\/p>\n<p class=\"p1\"><b>Trust.<br \/>\nAttention.<br \/>\nCredibility.<br \/>\nConnection.<br \/>\nPersuasion.<\/b><\/p>\n<p class=\"p1\"><b>But most people improvise precisely on the most important part: the intention. They speak before they think.<\/b><\/p>\n<p class=\"p1\"><b>In the spoken word, we do the opposite.<\/b><\/p>\n<p class=\"p1\"><b>First, understand.<br \/>\nThen talk.<\/b><\/p>\n<p class=\"p1\"><b>And perhaps this is the most powerful technique that voice acting can teach anyone:<\/b><\/p>\n<p class=\"p1\"><b>Think about what you&#039;re saying before you speak.<\/b><\/p>\n<p class=\"p1\"><b>Because when you understand the intention of the message, your voice changes.<\/b><\/p>\n<p class=\"p1\"><b>The rhythm changes.<br \/>\nThe breaks change.<br \/>\nClarity changes.<br \/>\nYour presence changes.<\/b><\/p>\n<p class=\"p1\"><b>Then your speech starts to produce results.<\/b><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>O principal trabalho do locutor n\u00e3o \u00e9 falar. Gravar a locu\u00e7\u00e3o \u00e9 o ato final. A habilidade ou ferramenta mais importante do locutor n\u00e3o \u00e9 a voz bonita, a dic\u00e7\u00e3o cristalina, a articula\u00e7\u00e3o capaz de vencer qualquer trava l\u00edngua. A habilidade mais importante \u00e9 outra: A leitura do briefing. A compreens\u00e3o da mensagem. A prepara\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual a inten\u00e7\u00e3o da mensagem? - Eric Santos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericsantos.com.br\/eng\/qual-a-intencao-da-mensagem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual a inten\u00e7\u00e3o da mensagem? - Eric Santos\" \/>\n<meta property=\"og:description\" content=\"O principal trabalho do locutor n\u00e3o \u00e9 falar. Gravar a locu\u00e7\u00e3o \u00e9 o ato final. A habilidade ou ferramenta mais importante do locutor n\u00e3o \u00e9 a voz bonita, a dic\u00e7\u00e3o cristalina, a articula\u00e7\u00e3o capaz de vencer qualquer trava l\u00edngua. A habilidade mais importante \u00e9 outra: A leitura do briefing. A compreens\u00e3o da mensagem. 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