{"id":2223,"date":"2026-07-30T09:25:30","date_gmt":"2026-07-30T12:25:30","guid":{"rendered":"https:\/\/ericsantos.com.br\/?p=2223"},"modified":"2026-07-30T09:25:30","modified_gmt":"2026-07-30T12:25:30","slug":"expectativa-gera-atencao","status":"publish","type":"post","link":"https:\/\/ericsantos.com.br\/eng\/expectativa-gera-atencao\/","title":{"rendered":"Expectation generates attention."},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe title=\"Expectation generates attention.\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/KfoTNc-lr2o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Attention doesn&#039;t come from the amount of information you deliver.<\/p>\n<p>It stems from the desire to discover what comes next.<\/p>\n<p>Before presenting data, arguments, or explanations, ask a question, open up a possibility, show that there is something worth listening to.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Attention doesn&#039;t come from the amount of information you deliver. It comes from the desire to discover what comes next. Before presenting data, arguments, or explanations, create a question, open up a possibility, show that there is something worth listening to.<\/p>","protected":false},"author":2,"featured_media":2224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expectativa gera aten\u00e7\u00e3o - Eric Santos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericsantos.com.br\/eng\/expectativa-gera-atencao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expectativa gera aten\u00e7\u00e3o - Eric Santos\" \/>\n<meta property=\"og:description\" content=\"&nbsp; A aten\u00e7\u00e3o n\u00e3o nasce da quantidade de informa\u00e7\u00e3o que voc\u00ea entrega. 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