{"id":2252,"date":"2026-09-16T11:03:47","date_gmt":"2026-09-16T14:03:47","guid":{"rendered":"https:\/\/ericsantos.com.br\/?p=2252"},"modified":"2026-09-16T11:03:47","modified_gmt":"2026-09-16T14:03:47","slug":"o-tom-da-sua-voz-pode-mudar-tudo","status":"publish","type":"post","link":"https:\/\/ericsantos.com.br\/eng\/o-tom-da-sua-voz-pode-mudar-tudo\/","title":{"rendered":"The tone of your voice can change everything."},"content":{"rendered":"<p><iframe title=\"The tone of your voice can change everything.\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/5YO3penshHU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\"><b>It&#039;s not enough to know what to say.<\/b><\/p>\n<p class=\"p1\"><b>You need to know what your words are intended to provoke in the other person.<\/b><\/p>\n<p class=\"p1\"><b>It is this intention that defines how the voice should behave.<\/b><\/p>\n<p class=\"p1\"><b>Check out these three Trivago commercials.<\/b><\/p>\n<p class=\"p1\"><b>The brand is the same.<\/b><\/p>\n<p class=\"p1\"><b>The announcer too.<\/b><\/p>\n<p class=\"p1\"><b>It&#039;s me in all three.<\/b><\/p>\n<p class=\"p1\"><b>But each film aims to evoke a different feeling.<\/b><\/p>\n<p class=\"p1\"><b>[ENTER THE COMMERCIAL SEGMENT FOR THE FAMILY from 04\u201d to 11\u201d]\u201d <\/b><\/p>\n<p class=\"p1\"><b>This is an invitation to vacation.<\/b><\/p>\n<p class=\"p1\"><b>Lightness, relaxation, a little smile\u2026<\/b><\/p>\n<p class=\"p1\"><b>The voice is younger, more conversational.<\/b><\/p>\n<p class=\"p1\"><b>[ENTER THE FLIRTING COMMERCIAL EXCERPT \u2014 from 04\u201d to 16\u201d]\u201d <\/b><\/p>\n<p class=\"p1\"><b>The intention here is to create anticipation, with a certain sensuality.<\/b><\/p>\n<p class=\"p1\"><b>Then the voice gains a little more breath, almost whispers, the rhythm slows down\u2026<\/b><\/p>\n<p class=\"p1\"><b>[COMMERCIAL BREAK ENTERS]<span class=\"Apple-converted-space\">\u00a0 <\/span>TRAILER \u2014 19\u201d to 26\u201d <\/b><\/p>\n<p class=\"p1\"><b>Now, the idea was to create mystery and impact.<\/b><\/p>\n<p class=\"p1\"><b>Each sentence needs to sound like a revelation.<\/b><\/p>\n<p class=\"p1\"><b>The voice is the same.<\/b><\/p>\n<p class=\"p1\"><b>The customer is the same.<\/b><\/p>\n<p class=\"p1\"><b>The topic remains hotels.<\/b><\/p>\n<p class=\"p1\"><b>But the timing, the environment, and the intention are completely different.<\/b><\/p>\n<p class=\"p1\"><b>Therefore, the voice also needs to change.<\/b><\/p>\n<p class=\"p1\"><b>And this applies to any type of communication.<\/b><\/p>\n<p class=\"p1\"><b>You can try to be firm and appear aggressive.<\/b><\/p>\n<p class=\"p1\"><b>Trying to be kind and appearing insecure.<\/b><\/p>\n<p class=\"p1\"><b>Therefore, before choosing the tone, it&#039;s necessary to understand the situation and the effect you want your speech to produce.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e3o basta saber o que dizer. Voc\u00ea tem que saber o que a sua fala quer provocar no outro. \u00c9 essa inten\u00e7\u00e3o que define como a voz deve se comportar. Olha estes tr\u00eas comerciais da Trivago. A marca \u00e9 a mesma. O locutor tamb\u00e9m. Sou eu nos tr\u00eas. Mas cada filme quer provocar uma sensa\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O tom da sua voz pode mudar tudo - Eric Santos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericsantos.com.br\/eng\/o-tom-da-sua-voz-pode-mudar-tudo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O tom da sua voz pode mudar tudo - Eric Santos\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o basta saber o que dizer. Voc\u00ea tem que saber o que a sua fala quer provocar no outro. \u00c9 essa inten\u00e7\u00e3o que define como a voz deve se comportar. Olha estes tr\u00eas comerciais da Trivago. A marca \u00e9 a mesma. O locutor tamb\u00e9m. Sou eu nos tr\u00eas. Mas cada filme quer provocar uma sensa\u00e7\u00e3o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ericsantos.com.br\/eng\/o-tom-da-sua-voz-pode-mudar-tudo\/\" \/>\n<meta property=\"og:site_name\" content=\"Eric Santos\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-16T14:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ericsantos.com.br\/wp-content\/uploads\/2026\/09\/REEL-14-INTENCAO-MINIATURA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ericsantos.com.br\\\/o-tom-da-sua-voz-pode-mudar-tudo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ericsantos.com.br\\\/o-tom-da-sua-voz-pode-mudar-tudo\\\/\"},\"author\":{\"name\":\"Eric Santos\",\"@id\":\"https:\\\/\\\/ericsantos.com.br\\\/#\\\/schema\\\/person\\\/f86bdaec97c0c8eb422a32d9934c65ff\"},\"headline\":\"O tom da sua voz pode mudar tudo\",\"datePublished\":\"2026-09-16T14:03:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ericsantos.com.br\\\/o-tom-da-sua-voz-pode-mudar-tudo\\\/\"},\"wordCount\":239,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ericsantos.com.br\\\/#\\\/schema\\\/person\\\/f86bdaec97c0c8eb422a32d9934c65ff\"},\"image\":{\"@id\":\"https:\\\/\\\/ericsantos.com.br\\\/o-tom-da-sua-voz-pode-mudar-tudo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ericsantos.com.br\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/REEL-14-INTENCAO-MINIATURA.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ericsantos.com.br\\\/o-tom-da-sua-voz-pode-mudar-tudo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ericsantos.com.br\\\/o-tom-da-sua-voz-pode-mudar-tudo\\\/\",\"url\":\"https:\\\/\\\/ericsantos.com.br\\\/o-tom-da-sua-voz-pode-mudar-tudo\\\/\",\"name\":\"O tom da sua voz pode mudar tudo - 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