Voice volume

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One of the fundamental elements in spoken communication is voice volume.

Volume communicates a lot.

High volume can communicate enthusiasm, energy, urgency.

Think about retail commercials: Take advantage! Only this weekend!!

Take a look at the radio announcers. I remember my badge from Educadora FM, Bandeirantes network, last century. It said "Announcer, presenter, ENTERTAINER.".
And to cheer things up, to Raise the energy, to capture attention. You need a loud voice.

But high volume, poorly placed, can also be negative and communicate something. arrogance, aggressiveness.

On the other hand, lower volume It can convey calmness, tranquility, and closeness.

Many experienced communicators use this strategically.
In important moments, they lower the volume.

And the curious thing is that people tend to pay more attention.

Lower volume also conveys security and authority.

I remember being more worried when my mother spoke softly to me than when she spoke loudly.

Eric Santos, we'll talk at home! Damn it!

What happens is that the volume, high or low, can turn Automatic habit, without you realizing it. and in many situations sound inappropriate.

Speaking too loudly can always seem intrusive or aggressive.

And always speaking too softly can convey insecurity and disinterest.

So, pay attention to the volume of your voice. The first step is Gaining awareness involves observing three things:

The environment where you are – small room, meeting, street, stage.

The distance between people – They're close, they're on the other side of the room.

The intention of the message  What do you want to communicate? Authority, composure. Or enthusiasm, excitement.

Effective communication is not about speaking loudly or softly.

É knowing how to adjust the volume to the situation and to the objective of the message

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