Behind the voice

Advertising awakens desire.

  No car gets bad overnight, right? But as soon as the commercial for the new model comes out… ours already starts to look outdated. That's what (….)

What is the intention of the message?

The main job of a voice actor is not to speak. Recording the voice-over is the final act. The most important skill or tool of a voice actor is not a beautiful voice, diction (….)

Communication class

A lesson on communication with the gardener, Valdemir. I need to prune two trees here at home and I sent him a message identifying myself, asking if he remembered (….)

Strategic communication requires thinking before speaking.

  A few seconds can be crucial for achieving your communication goals. How many times have you said, "Sorry... I spoke without thinking"? This "without thinking" is more common (...)

3 little words that weaken your message

Three little words that weaken your message without you realizing it. And it's possible you use them every day. I almost fell for one of them a little while ago. The first one is (...)

Text and voice messages

Two mistakes you can't make when sending a message: First: choppy text messages: Hi, send. Good morning, send. How are you? Send. Each message is a (….)

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