Behind the voice

Energy in speech

Energy isn't about volume. It's about intention. Many people try to sound convincing by speaking louder. But those who truly capture attention do something else: they organize the rhythm, emphasize the right words (….)

Expectation generates attention.

  Attention doesn't come from the amount of information you deliver. It comes from the desire to discover what comes next. Before presenting data, arguments, or explanations, create a (….)

Melody of speech

  We tend to believe that communication happens through words. But words are only one part of the message. Long before we understand the meaning of a sentence, our brain (….)

The addiction to self-correction.

There's no need to draw attention to a mistake that makes no difference! "I spoke to João yesterday... actually, it was the day before yesterday." "I've been working with this for ten years... you know (...)

The investment that can transform your career.

There is an investment that Warren Buffett considers one of the most important of his life. And it doesn't involve stocks, real estate, or companies. It involves communication. For those who don't know, Warren Buffett is (….)

Advertising awakens desire.

  No car gets bad overnight, right? But as soon as the commercial for the new model comes out… ours already starts to look outdated. That's what (….)

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