Behind the voice

The addiction to self-correction.

There's no need to draw attention to a mistake that makes no difference! "I spoke to João yesterday... actually, it was the day before yesterday." "I've been working with this for ten years... you know (...)

The investment that can transform your career.

There is an investment that Warren Buffett considers one of the most important of his life. And it doesn't involve stocks, real estate, or companies. It involves communication. For those who don't know, Warren Buffett is (….)

Advertising awakens desire.

  No car gets bad overnight, right? But as soon as the commercial for the new model comes out… ours already starts to look outdated. That's what (….)

What is the intention of the message?

The main job of a voice actor is not to speak. Recording the voice-over is the final act. The most important skill or tool of a voice actor is not a beautiful voice, diction (….)

Communication class

A lesson on communication with the gardener, Valdemir. I need to prune two trees here at home and I sent him a message identifying myself, asking if he remembered (….)

Strategic communication requires thinking before speaking.

  A few seconds can be crucial for achieving your communication goals. How many times have you said, "Sorry... I spoke without thinking"? This "without thinking" is more common (...)

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