Call him by name.

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Want to connect with someone in just a few seconds?

Call that person by their name.

They say the most beautiful word to hear is your own name.

And that makes sense.

When you call someone by their name, you show that they are not just another person.

You realized who she is.
He remembered her.
He's speaking directly to her.

On the radio, announcers do this all the time.

“"A big hug to Luciana, who is listening to us at work."”

“"This song is for Reginaldo, from Campinas."”

At that moment, the listener ceases to be just part of the audience and becomes part of the program. He feels special.

Faustão, do you remember him?  The program would pause to mention the names of several people.

To those at home, it might have seemed like just a list.

But for those who heard their own name on television, it was quite an event.

Once, during an event I was hosting, a young man came up to me and asked me to send my regards to his wife, who was celebrating her birthday that day.

However, due to the rules and the way the event was going, I couldn't open that space.

Wow, he was disappointed.

Because it wasn't just a hug.

He wanted her name to be heard by everyone.

I wanted her to feel important.

That's the power of a name.

It creates closeness.
Show attention.
Value the other person.

Now, it has to be natural, right? Repeating the person's name in every sentence sounds strange.

So, in your next conversation, try calling the person by their name right at the beginning.

You'll see that a single word can change the quality of the connection.

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